Frequently Asked Questions
What are Google Ads?
Google Ads are the most targeted form of advertising you can do because potential customers are already looking for your products or services on Google and they’re often already interested in becoming buyers. it is also pretty much the most trackable form of advertising, especially compared to traditional marketing methods like print, radio or TV advertising.
Is advertising on search results the only form of Google advertising?
No. Google Ads are an advertising platform which gives you a vast network of advertising locations and campaign types ranging from Search ads (the most common and usually the most profitable one), Display ads (banners which you can see on websites), Remarketing campaigns, YouTube (banners and video), and Gmail ads.
What’s involved In setting up a Google Ads Campaign?
Setting up a Google Ads campaign is quite complicated if done properly, and involves a thorough knowledge of the platform. Setting up a new campaign involves the following, and more :
- Understanding your advertising objectives
- Understanding your products and their profitability
- Deciding which campaign types are most appropriate and deliver the best returns for your business
- Keyword research
- Creating the correct campaign structure to drive down costs
- Creating many ad extensions to make your ads more compelling
- Professional ad copywriting – it’s not uncommon to have tens of different ads in a single campaign so that Google can test them all and find the best one which can then be used to increase CTR and conversions significantly
- Designing several different banner ads (in case of Display campaigns)
- Connecting the campaign to Google Analytics in order to track conversions and optimize it further
How do I know that my budget is being used in the best way possible?
Our experts optimize your campaign daily so that you get the best return on your investment. You also get monthly detailed reports on campaign performance and results.
Do you need a website to advertise on Google?
A well designed and optimized (loads in 3 seconds or less and mobile friendly) website is a key component of success with Google ads advertising. A not so optimized website can deliver results as well, but they would be significantly worse. You don’t have a website or it’s not well optimized? No problem, contact us and our associates who have years of experience in web development and design will give you a discount and make sure that your professional website is up and running ASAP.
What is the difference between Google Ads and SEO?
SEO is a longer term process and involves the correct setup of your website and extensive link building campaigns, ultimately bringing you more organic traffic. It takes months and a lot of money to rank a website on the first page organically. Google Ads are a much faster way of bringing highly targeted traffic to your website. They also usually appear above organic rankings, so even if you spend a lot of time and money and do SEO properly, your competition can snatch clients in front of you if they have a well optimized Google Ads campaign.
Why is it necessary to regularly manage and optimize a Google Ads campaign?
Your campaigns need to be managed and optimized regularly to make them work better over time and to make sure that the competition doesn’t catch up. This involves creating new ad groups and keywords, pausing ads or keywords which aren’t working, managing the budget, ensuring your ads aren’t showing up for irrelevant keywords and much more. Google Ads advertising space isn’t static. Millions of calculations are performed each time a query is entered into Google and an auction for an advertising spot takes place. This means that frequent optimization is needed in order to stay on top. Even if nothing was touched other advertisers can start new campaigns and optimize their ads better so your results could be very different even on a week to week basis.
When can I expect my Google Ads campaign to be active?
If you decide to work with us, your campaign can start running in a couple of days depending on the type of campaign and the nature of your business.